Comments on: To Buzz Logic, Measurement Matters http://heatherthoreson.com/2009/03/31/to-buzz-logic-measurement-matters/ Measuring the unmeasured world Wed, 22 Apr 2009 21:54:15 +0000 http://wordpress.com/ hourly 1 By: Sarah Lokitis http://heatherthoreson.com/2009/03/31/to-buzz-logic-measurement-matters/#comment-57 Sarah Lokitis Thu, 02 Apr 2009 15:12:42 +0000 http://heatherthoreson.com/?p=97#comment-57 Heather, I think a company like Buzz Logic is important to determine where conversations are happening about certain subjects. Finding the people to engage with and advertise with are the main uses of Buzz Logic. The time saved by using Buzz Logic is very important for companies who need to have to time to engage with their audience, as well as run their company to the best of their ability. Conversations can be ranked to find important influencers helping companies decide the main conversations to join. I wonder, Lindsey, if Buzz Logic is responsible for the Gmail advertisements. Sometimes it is scary to think people are looking for keywords in my emails to find relevant advertisements, but it makes sense for advertisers to reach to those who may actually care about their service. Heather,
I think a company like Buzz Logic is important to determine where conversations are happening about certain subjects. Finding the people to engage with and advertise with are the main uses of Buzz Logic. The time saved by using Buzz Logic is very important for companies who need to have to time to engage with their audience, as well as run their company to the best of their ability. Conversations can be ranked to find important influencers helping companies decide the main conversations to join.

I wonder, Lindsey, if Buzz Logic is responsible for the Gmail advertisements. Sometimes it is scary to think people are looking for keywords in my emails to find relevant advertisements, but it makes sense for advertisers to reach to those who may actually care about their service.

]]> By: Lindsey Monroe http://heatherthoreson.com/2009/03/31/to-buzz-logic-measurement-matters/#comment-53 Lindsey Monroe Wed, 01 Apr 2009 05:09:54 +0000 http://heatherthoreson.com/?p=97#comment-53 Buzz Logic is a great example of Integrated Marketing Communication (IMC) usage. Advertisers now take on the roles of PR professionals in monitoring how people feel about a brand or products. Advertisers no longer send out a one-way, controlled media message, but rather mold that message to fit the feedback they are receiving from Buzz Logic. Google, for example, monitors the conversations its users are having through email, and selling side bar advertising space to businesses. When I sent am email the other day about opening a CD account at my bank, I looked to the side bar of my gmail page to find 5-6 sponsored links about interest rates on CD's. However, advertising on blogs can be potentially dangerous. Some bloggers refuse to have advertisements on their site because it may take away from the authenticity and credibility of their posts. Buzz Logic is a great example of Integrated Marketing Communication (IMC) usage. Advertisers now take on the roles of PR professionals in monitoring how people feel about a brand or products. Advertisers no longer send out a one-way, controlled media message, but rather mold that message to fit the feedback they are receiving from Buzz Logic.

Google, for example, monitors the conversations its users are having through email, and selling side bar advertising space to businesses. When I sent am email the other day about opening a CD account at my bank, I looked to the side bar of my gmail page to find 5-6 sponsored links about interest rates on CD’s.

However, advertising on blogs can be potentially dangerous. Some bloggers refuse to have advertisements on their site because it may take away from the authenticity and credibility of their posts.

]]> By: Nicole Fiorella http://heatherthoreson.com/2009/03/31/to-buzz-logic-measurement-matters/#comment-52 Nicole Fiorella Wed, 01 Apr 2009 04:04:34 +0000 http://heatherthoreson.com/?p=97#comment-52 Hey Heather, This is a great company. Buzz Logic really understands the importance of measurement and I really feel like they are taking it a step further in helping to rank social media. I found the video really interesting, especially when he made a reference to measuring who might post this video and then who might comment on it. I thought that was great because that is exactly what we are doing. Buzz Logic knows how to measure that communication and collaboration of information. I also thought he gave great insight into how to select which blogs to read. There are so many out there and not all of them pertain to a specific topic because that becomes boring after a while. I think the popularity of blogs comes from the how bloggers write and how they let their personality show, thereby maintaining loyal readers. Mandy, I definitely think advertising will continue to grow and we will see subtle changes, soon, because companies have to find new ways to advertise as new technologies continue to decrease the traditional forms of media and advertising. Hey Heather,
This is a great company. Buzz Logic really understands the importance of measurement and I really feel like they are taking it a step further in helping to rank social media. I found the video really interesting, especially when he made a reference to measuring who might post this video and then who might comment on it. I thought that was great because that is exactly what we are doing. Buzz Logic knows how to measure that communication and collaboration of information.

I also thought he gave great insight into how to select which blogs to read. There are so many out there and not all of them pertain to a specific topic because that becomes boring after a while. I think the popularity of blogs comes from the how bloggers write and how they let their personality show, thereby maintaining loyal readers.

Mandy, I definitely think advertising will continue to grow and we will see subtle changes, soon, because companies have to find new ways to advertise as new technologies continue to decrease the traditional forms of media and advertising.

]]> By: Mandy Smoot http://heatherthoreson.com/2009/03/31/to-buzz-logic-measurement-matters/#comment-51 Mandy Smoot Wed, 01 Apr 2009 00:48:32 +0000 http://heatherthoreson.com/?p=97#comment-51 Heather, When I first read your post, I thought maybe Buzz Logic only ranked the popularity of blogs. However, as I reread your post it became clear to me that Buzz Logic not only looks at the popularity of speakers, but it records the entire reach of conversations as well. I really enjoyed watching the video in your post. It is obvious that Buzz Logic helps marketers keep track of social influence. The enormous amount of blogs out there can be quite overwhelming. Buzz Logic seems to be the ticket to finding the right amount of influence flow because top influencers can be identified for particular organizations. It helps you decide which blogs to apart of. Parsons mentions how online advertising found its way with websites. I wonder if advertising will become a bigger part of blogs in the future. Heather,

When I first read your post, I thought maybe Buzz Logic only ranked the popularity of blogs. However, as I reread your post it became clear to me that Buzz Logic not only looks at the popularity of speakers, but it records the entire reach of conversations as well. I really enjoyed watching the video in your post. It is obvious that Buzz Logic helps marketers keep track of social influence. The enormous amount of blogs out there can be quite overwhelming. Buzz Logic seems to be the ticket to finding the right amount of influence flow because top influencers can be identified for particular organizations. It helps you decide which blogs to apart of. Parsons mentions how online advertising found its way with websites. I wonder if advertising will become a bigger part of blogs in the future.

]]>