Comments on: New Media in 2009? http://heatherthoreson.com/2009/03/19/new-media-in-2009/ Measuring the unmeasured world Wed, 22 Apr 2009 21:54:15 +0000 http://wordpress.com/ hourly 1 By: Lindsey Monroe http://heatherthoreson.com/2009/03/19/new-media-in-2009/#comment-41 Lindsey Monroe Mon, 23 Mar 2009 15:21:57 +0000 http://heatherthoreson.com/?p=73#comment-41 The reason so many companies have cut marketing and pr recently stems from the lack of surplus these organizations have in their budgets. In dark economic times, the first cut usually takes place in the innovations fund. New social media may seem mainstream to blog writers like us, but it is extremely innovative for others. It seems though that measuring the usefulness of new social media is all relevant to the type of company that utilizes it. The deciding factor for which of Bartholomew's considerations to follow in measuring social media success depends on the type of audience member one is trying to reach. For instance, in order to establish what "good" content is, the social media specialist must first define it in terms of what the audience member considers good content. The key to proving the usefulness of social media when money is harder to come by all comes down to solid research. The reason so many companies have cut marketing and pr recently stems from the lack of surplus these organizations have in their budgets. In dark economic times, the first cut usually takes place in the innovations fund. New social media may seem mainstream to blog writers like us, but it is extremely innovative for others.

It seems though that measuring the usefulness of new social media is all relevant to the type of company that utilizes it. The deciding factor for which of Bartholomew’s considerations to follow in measuring social media success depends on the type of audience member one is trying to reach. For instance, in order to establish what “good” content is, the social media specialist must first define it in terms of what the audience member considers good content.

The key to proving the usefulness of social media when money is harder to come by all comes down to solid research.

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