Comments on: How to Measure the Outcome http://heatherthoreson.com/2009/03/03/how-to-measure-the-outcome/ Measuring the unmeasured world Wed, 22 Apr 2009 21:54:15 +0000 http://wordpress.com/ hourly 1 By: Sarah Lokitis http://heatherthoreson.com/2009/03/03/how-to-measure-the-outcome/#comment-11 Sarah Lokitis Fri, 06 Mar 2009 04:33:30 +0000 http://heatherthoreson.com/?p=36#comment-11 Oops! I gave you a link to a database, but here is the actual link to the journal article online. I hope this source helps you! http://www.sinicom.com/Sub%20Pages/pubs/articles/article100.pdf Oops! I gave you a link to a database, but here is the actual link to the journal article online. I hope this source helps you!

http://www.sinicom.com/Sub%20Pages/pubs/articles/article100.pdf

]]> By: Sarah Lokitis http://heatherthoreson.com/2009/03/03/how-to-measure-the-outcome/#comment-10 Sarah Lokitis Fri, 06 Mar 2009 04:29:30 +0000 http://heatherthoreson.com/?p=36#comment-10 These are all great ideas for measuring outcomes. I agree that measuring outcomes is more important to companies because the outcome really shows the value and impact a new social media effort has on a particular company. In Strategic Communications Management, a journal, Angela Sinickas describes how measurement should also be focused on outcomes. Her main idea is that who is reading a corporate blog is much more important to the statistics of how many people are reading or visiting your blog or social media application. She identifies similar ideas as Katie Paine does in her blog. She recommends watching for behavioral changes both internally and externally. Asking questions to different audiences about what types of communication influenced their change, as well as monitoring comments on the blogosphere will help track and measure the value of social media. http://proquest.umi.com/pqdweb?index=2&did=1263791091&SrchMode=2&sid=3&Fmt=6&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1236312762&clientId=50078 These are all great ideas for measuring outcomes. I agree that measuring outcomes is more important to companies because the outcome really shows the value and impact a new social media effort has on a particular company.

In Strategic Communications Management, a journal, Angela Sinickas describes how measurement should also be focused on outcomes. Her main idea is that who is reading a corporate blog is much more important to the statistics of how many people are reading or visiting your blog or social media application. She identifies similar ideas as Katie Paine does in her blog. She recommends watching for behavioral changes both internally and externally. Asking questions to different audiences about what types of communication influenced their change, as well as monitoring comments on the blogosphere will help track and measure the value of social media.

http://proquest.umi.com/pqdweb?index=2&did=1263791091&SrchMode=2&sid=3&Fmt=6&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1236312762&clientId=50078

]]> By: Nicole Fiorella http://heatherthoreson.com/2009/03/03/how-to-measure-the-outcome/#comment-9 Nicole Fiorella Wed, 04 Mar 2009 23:24:15 +0000 http://heatherthoreson.com/?p=36#comment-9 Hey Heather, I agree the outcome is important in order for measurement to be used effectively. After looking at your sources and reading the video I got a greater sense of how people measure the effectiveness of blogs. While searching through the blogosphere I found a blog written by Michael Martine. Martine is a blogging consultant that helps other individuals and corporations establish successful blogs. His post, "How to Measure Blog Traffic: Web Analytics", http://michaelmartine.com/2008/10/14/blog-traffic-web-analytics/, discusses some of the software that is available for people to use to measure their blogging traffic. The measuring of blogging traffic will essentially help with the measuring of the total outcome and effectiveness of the blog. Hey Heather,

I agree the outcome is important in order for measurement to be used effectively. After looking at your sources and reading the video I got a greater sense of how people measure the effectiveness of blogs. While searching through the blogosphere I found a blog written by Michael Martine.

Martine is a blogging consultant that helps other individuals and corporations establish successful blogs. His post, “How to Measure Blog Traffic: Web Analytics”, http://michaelmartine.com/2008/10/14/blog-traffic-web-analytics/, discusses some of the software that is available for people to use to measure their blogging traffic. The measuring of blogging traffic will essentially help with the measuring of the total outcome and effectiveness of the blog.

]]> By: Mandy Smoot http://heatherthoreson.com/2009/03/03/how-to-measure-the-outcome/#comment-8 Mandy Smoot Wed, 04 Mar 2009 23:13:59 +0000 http://heatherthoreson.com/?p=36#comment-8 Heather, Personally, I feel that it is important to measure new social media both quantitatively and qualitatively. The quantitative approach gives you the chance to see the extent of your success in numbers, while the qualitative approach allows you to find out and convey what users want. You might want to check out Avinash Kaushik’s blog post, “Trinity: A Mindset & Strategic Approach.” YOu can find his post at http://www.kaushik.net/avinash/2006/08/trinity-a-mindset-strategic-approach.html. He provides insight on accessing social media success by using the “Trinity Approach.” It uses the behavior, the outcome, and the experience to explain what you are measuring. You want the opportunity to see through the eyes of a consumer because understanding their experiences allows you to influence their behaviors. David Lee King also mentions the "Trinity Approach" in his blog,http://www.davidleeking.com/2008/10/22/il2008-defining-measuring-social-media-success/. Heather,

Personally, I feel that it is important to measure new social media both quantitatively and qualitatively. The quantitative approach gives you the chance to see the extent of your success in numbers, while the qualitative approach allows you to find out and convey what users want.

You might want to check out Avinash Kaushik’s blog post, “Trinity: A Mindset & Strategic Approach.” YOu can find his post at http://www.kaushik.net/avinash/2006/08/trinity-a-mindset-strategic-approach.html.

He provides insight on accessing social media success by using the “Trinity Approach.” It uses the behavior, the outcome, and the experience to explain what you are measuring. You want the opportunity to see through the eyes of a consumer because understanding their experiences allows you to influence their behaviors.

David Lee King also mentions the “Trinity Approach” in his blog,http://www.davidleeking.com/2008/10/22/il2008-defining-measuring-social-media-success/.

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